In this episode, Bryan talks with Brett Johnson, co-founder of Benevolent Capital, about his journey from sports to investment, the challenges of professional sports, and the power of passion in business. They explore starting small in sports ventures, the impact of sports on communities, and the dynamics of working with family. Brett shares insights on the profitability of youth sports, key revenue drivers, and the role of character development in athletics. They also discuss the transition from sports to business, the importance of strategic involvement, and surrounding yourself with experienced mentors. Whether you're an athlete, entrepreneur, or investor, this episode offers valuable lessons on navigating the business of sports.
Key Moments
00:00 Lessons from the Playing Field
00:28 The Journey to Benevolent Capital
01:43 Family Business Dynamics
03:10 Investment Philosophy and Structure
05:28 Unique Investment Model
09:48 The Role of Passion in Investments
12:08 Starting Small in Sports Investments
16:29 Success in Soccer Ventures
19:18 The Importance of Community Impact
22:13 Challenges in Professional Sports
23:15 The Importance of Youth Sports
26:29 Revenue Drivers in Youth Sports
28:24 Lessons from Sports and Business
30:19 Advice for Athletes Transitioning to Business
33:56 Investing in Sports: Opportunities and Risks
39:30 The Entrepreneurial Journey in Sports
Connect with Brett Johnson
Linked In: @brettjohnson