Podcast launches on July 30th!
Sept. 17, 2024

08: Business Strategies for Athletes: Jeremy Aisenberg on Personal Branding and Success

08: Business Strategies for Athletes: Jeremy Aisenberg on Personal Branding and Success
Season 1

In this episode, Jeremy Aisenberg, a sports business executive and founder of Mega Labs, shares his entrepreneurial journey from working with top athletes to building long-term partnerships and personal brands. He discusses the growing trend of athletes and celebrities shifting from talent to business owners, seeking authentic connections with their audience. Jeremy emphasizes the importance of having a clear business vision, strategic planning, and assembling a team to handle contracts, brand deals, and personal finances. Learn how trust, authenticity, and work-life balance play a key role in achieving lasting business success.

Key Moments

  • 00:00 Introduction and Background
  • 02:12 Early Entrepreneurial Ventures
  • 03:23 Working with David Leadbetter and Building a Brand Enterprise
  • 06:23 Joining Octagon and Developing New Business Opportunities
  • 07:43 The Value of Solutions-Based Approach and Understanding Partners' Objectives
  • 08:58 The Influence of Golf in Driving Behavior and Business Opportunities
  • 10:28 Evangelizing for Beliefs and Having Skin in the Game
  • 13:21 Building New Businesses and Creating Value
  • 15:26 The Importance of Having a North Star Objective
  • 17:39 Educating Clients on Building Sustainable Enterprises
  • 19:04 Filtering Opportunities Based on the North Star Objective
  • 22:30 The Mindset of Athletes and Celebrities
  • 23:26 The Sophistication of the Younger Generation: Gen Z and NIL
  • 23:48 Thinking Strategically About Personal Branding
  • 24:46 Building a Team of Experts
  • 28:54 The Importance of Authenticity and Trust
  • 32:57 Finding Balance and Being Present
  • 36:37 The Role of Luck in Success

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